(…) The original LEGO(R) brick, known to billions around the globe, turns 50 at exactly 1:58pm today, when the original patent was filed, marking a legacy of creativity and fun for children of all ages. Celebrations are taking place in LEGO offices around the world, but the real magic has been happening in playrooms and classrooms around the world for
a half-century.

On average, there are abut 62 LEGO bricks for every one of the world’s inhabitants. In addition to providing great fun, LEGO bricks also promote motor, cognitive and creative skills - one of the many reasons parents have put their faith in the LEGO brand for decades. It’s not just children who are crazy about these building blocks: countless numbers of adults find inspiration in them - be it in art, architecture, engineering, landscaping, filmmaking or furniture design, among others. The bricks are also used in classrooms from preschool to university levels to teach any subject matter playfully, and some workplaces even use the bricks for creative inspiration and developing team communication skills.

“When you give someone a LEGO brick, the possibilities are endless,” said Soren Torp Laursen, president LEGO Americas. “The brick is a medium for creativity and fun unlike any other. Over the last 50 years we have seen millions of incredible creations and heard amazing stories from the young and the young at heart. The classic brick remains the same, the only thing that varies is the creative breath that children bring to the play experience, and that’s the real magic behind a timeless toy.” (…)

Source: Canada NewsWire, Canada
http://www.newswire.ca/en/releases/archive/January2008/28/c4491.html