Information tells that, in China, over 2000 babies are given birth per hour. The total number of babies aged between 0 and 3 has exceeded 70 million, and 11 million babies were born in cities among them. A recent investigation indicated that over half of families spent more than 20 percent of total revenue on their kids every month. Assume that each family spends RMB 3000 on the early education of their kids per year, and then the market scale will reach RMB 30 billion…

A preschool education expert of Beijing Normal University pointed out that children’s brain grew most quickly when they were aged 0~6 and the period before 3 years old was of particular importance. Early education is much helpful for the healthy growth of children. Based on such a huge market demand and development space, both domestic brands represented by Oriental Baby Care and RYB, and foreign brands represented by Gymboree and Child First speeded up market exploration in recent years. The whole early education market is entering a fast track of development…

While early education market is growing fast, it is facing an unexpected challenge, namely shortage of early education talent. “Now there hasn’t been any college in Beijing that specially cultivates early education talents. Many teachers involved in early education are from childhood education field and most institutions train teachers by their own”, Zhang, Headmaster of a children’s center in Beijing, told the reporter about his feeling.

In fact, as the country hasn’t formulated unified and definite laws and regulations on early education of children, early education institutions design teaching contents based on their respective characteristics. The crucial point for early education institutions to get the upper hand in competitions is experienced teachers acquainted with children’s psychology…

Source: China Economic Net
http://en.ce.cn/Insight/200707/26/t20070726_12321002.shtml