It’s a boom time for blogs and similar websites catering to the shopping, networking and shoulder-crying needs of the big-spending modern mom…

“Moms are the ultimate internet networkers,” said Debra Aho Williamson, senior analyst at eMarketer.com. “They seek out other moms’ advice for what they’re looking for.” All of today’s e-media buzz words, from Web 2.0 to blogging to user-generated content, are “right down the alley of today’s moms.” Ms. Williamson’s recent report, “Mom’s Online: Parenting With Web 2.0,” found that in 2005, 32.2 million internet users — or 18.4% of U.S. internet users — were females with children under 18 in the house, a number that is predicted to rise to 36.6 million by 2010. And mommy-blog readers are a marketer’s dream: Blog-ad firm Blogads in March reported that the average consumer of such content is a 29-year-old female with annual income of $70,000 who taps in to five blogs a day and spends four hours a week on them.

Just how many mommy blogs?
BlogHer, an aggregator for women’s blogs, counts more than 400 mother/family blogs and, by all accounts, that’s a wholly conservative number as Modern Mom, Mommy Track’d and Cool Mom Picks are joined by countless others looking to cash in on moms. Technorati links to more than 1,000 blogs tagged parenting.

Source: AdvertisingAge
http://adage.com/digital/article?article_id=115194