… Just because babies are staring at objects moving on a screen does not mean they’re learning. There is no evidence to support the implied claims that Baby Einstein videos, or any similar products that engage infants in staring at screens, enhance infants’ growth and development in any way…

While Baby Einstein videos and similar products may capture infants’ attention, they are no substitute for stimulating and nurturing interactions with real people. The moving shapes and animals on the screen cannot respond to a watching infant. They just keep doing the same thing over and over…

For many harried parents, baby videos serve the purpose of occupying the baby for a few minutes so Mom or Dad can take a shower, cook dinner or talk on the phone. But let’s not be seduced into buying the marketing pitch that these videos will make our babies smarter.

Source: Concord Monitor
http://tinyurl.com/yul9tb